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Digitalisation – what is it?

According to a study conducted by MIT and Cap Gemini, companies are under three pressures to embark on a digital transformation process: these pressures come from customers, competitors and the company’s employees.

Customer transformation driver

Some companies are primarily seeking to use new technologies to gain a better understanding of their customers. Digital technology allows for both finer segmentation and more precise geolocation of customers, which enables companies to make more personalised offers. The analysis of qualitative and quantitative data also allows for a better understanding of customers and their uses, so that offers can be defined as close as possible to the customer’s needs. Moreover, digital transformation also allows the link between the customer and the company to be strengthened by going beyond the purchase of products and services through the multiplication of contact points.

Business model transformation driver

New technologies optimise the business model of companies, redefining it by including new sources of value creation. They modify the cost structures associated with the creation and marketing of a product or service. One of the main themes is to transform data into a source of revenue, moving from selling a product or service to selling a use.

Employee transformation driver

There are three major changes in working methods: the development of the home office, the virtualisation of working relationships and the reorganisation of spaces. The employee can now produce results without having to be systematically on the company premises, these IT tools defining a new collaborative relationship where employees are more connected and use their personal objects for professional purposes. The notion of productivity is redefined, and is less linked to the time spent physically on the company’s premises.

Digital accounting

The implementation of digital accounting allows the management, transmission and interpretation of financial flows and accounting data in electronic format. It provides many advantages such as monitoring anywhere and at any time, automation, security and cost reduction.